Our Story

Whether you are north or south of the border, if you’re living the CaliBaja life, you’re living for sun-drenched good times and untamed adventure.  Have you ever skipped a meeting ’cause K-38 had good surf?  Day-tripped to the Guadalupe and Temecula Valleys? Rally at the races?  if so, then you know what we’re talking about and you’re living the CaliBaja life.

The CaliBaja life is led by locals of Southern California who embrace a spirit of goodwill, an open mind for adventure and a love for all things Baja – these pillars are the inspiration and foundation of the CaliBaja™ Apparel brand.

CaliBaja was created to inspire, guide and share the cross-border lifestyle of many in the region and to demystify negative media perceptions.  As natives of the region living the CaliBaja life, we are the stewards of these tasks and we’ll use our platforms to celebrate the riches of the region while championing clean ocean water.

So, why do we love the CaliBaja life so much?  Let us count the ways…the warmth and hospitality of the Baja locals, whom we affectionately call our friends and neighbors; the bountiful valleys to the breathtaking coastlines, creative food fusion to tasty street food, craft beer to handcrafts, surfing, fishing or anything to do with the ocean and of course, let’s not forget, world class race and rally events.  When you live the CaliBaja life, you’ve experienced these treasures and adventures and know what we’re talking about. If you’re living in Southern California and aren’t living the CaliBaja life, come, follow us and experience a local lifestyle and culture unlike any other.


Our Values

Sol y Sal

In any language, the feeling of sun and salt on your skin translates the same.

Our Aim

Change negative media perceptions about the CaliBaja region through shared experiences and inspiring content, mixed with a healthy dose of good vibes and positivity.

Sharing is Strength

Sharing and de-mystifying Baja will strengthen our whole region. We want you to know about the events in the region.

Starting with Apparel

And a heavy social media push to introduce and shape the brand, the long term goal is to be more than a line of t-shirts and branded swag.


West Coast’s Hippest Wine Region: Valle de Guadalupe

pc: © Tomas Castelazo, www.tomascastelazo.com   If you ask wine enthusiasts to name popular regions here on the west coast, most people will immediately mention places like Napa Valley, Sonoma, Paso Robles or even Temecula Valley – for those of us that live in...

A New Yorker that Found the CaliBaja Life

Drone photography and Blog by Remy Sternbach. I was born in Manhattan and I grew up in a yuppy area of Brooklyn called Park Slope. Some have asked, “Why would you ever leave New York City?” I guess being a third generation New Yorker from a family of accomplished...

Tequila and Taco Music Festival

The biggest traveling Tequila and Taco festival is coming to San Diego! What can be more fun than tequila, tacos and music? Seriously! Some of the best top shelf and even handcrafted tequilas will be available for sampling and to purchase. The Tequila and Taco Music Festival will be held at the Embarcadero Marina Park South on April 21 and 22!. This San Diego park is known for it’s fun events and great views. This is definitely an event you don’t want to miss.

Fly Off A Cliff – The Torrey Pines Gliderport in La Jolla

Are you itching for fun and adventure? Is flying off a cliff something on your bucket list? Torrey Pines Gliderport is a legendary landmark in Southern California with a 100 years of flying history in their pocket.

Visit San Felipe, Mexico!

On the upper region of the Gulf Of California is the city of San Felipe, in the state of Baja California. This well cultured, beautiful, little city enjoys a wonderful Florida-like climate. The perfect weather for enjoying the beach and nearby activities.

Best Beaches In SoCal

There are so many fabulous beaches in California, and some of the best, of the best are located right here in SoCal! Southern California is a coastal paradise, filled with a prominent wine community, tropical beaches and amazing nightlife adventures. It’s no wonder why tourists and locals love this geographic location! Needless to say, SoCal is filled with well-groomed beaches, filled with surfers and tanners of all ages. It was hard to narrow down this list, since SoCal has some of the world’s most amazing beaches, but here are three of the must-see beaches in the area: