Our Story

The CaliBaja life is led by locals of Southern California who embrace a spirit of goodwill, an open mind for adventure and a love for all things Baja – these pillars are the inspiration and foundation of the CaliBaja™ Apparel brand.

CaliBaja was created to inspire, guide and share the cross-border lifestyle of many in the region and to demystify negative media perceptions.  As natives of the region living the CaliBaja life, we are the stewards of these tasks and we’ll use our platforms to celebrate the riches of the region while championing clean ocean water.

So, why do we love the CaliBaja life so much?  Let us count the ways…the warmth and hospitality of the Baja locals, whom we affectionately call our friends and neighbors; the bountiful valleys to the breathtaking coastlines, creative food fusion to tasty street food, craft beer to handcrafts, surfing, fishing or anything to do with the ocean and of course, let’s not forget, world class race and rally events.  When you live the CaliBaja life, you’ve experienced these treasures and adventures and know what we’re talking about. If you’re living in Southern California and aren’t living the CaliBaja life, come, follow us and experience a local lifestyle and culture unlike any other.

Salud!

Starting with Apparel

And a heavy social media push to introduce and shape the brand, the long term goal is to be more than a line of t-shirts and branded swag.